Chennai: Vummidi Bangaru Jewellers (VBJ) has introduced its festive campaign, ‘Divine Diwali’, featuring special purchase incentives across gold, diamond, platinum, gemstone jewellery and silverware. Running until 8 November 2026, the initiative is available at the heritage retailer’s flagship showrooms on Anna Salai and in Anna Nagar, Chennai.
The campaign brings together traditional South Indian craftsmanship and contemporary jewellery designs, catering to customers shopping for Diwali, weddings, gifting and personal celebrations. The assortment spans heritage-inspired gold jewellery, precious gemstone creations and modern fine jewellery, reflecting the brand’s focus on serving different customer preferences during the festive season.
Among the featured collections are traditional Nagas, Temple, Antique and Jadau jewellery, alongside elaborate Polki and rose-cut gemstone necklaces. These designs highlight established Indian jewellery-making techniques, with intricate goldwork and gemstone settings suited to bridal and ceremonial occasions.
For customers seeking contemporary designs, VBJ is showcasing floral-inspired diamond jewellery, platinum pieces incorporating multicoloured sapphires and traditional Navaratna creations. The festive assortment also includes silver dining sets, puja articles and decorative silverware, extending the collection beyond personal adornment to festive gifting and household traditions.
As part of the promotion, VBJ is offering a 20 per cent discount on making charges and value addition across gold, diamond, platinum and precious gemstone jewellery, as well as silverware. Customers purchasing from the retailer’s silver jewellery range can avail themselves of a 10 per cent discount, subject to applicable terms and conditions.
The campaign also includes an additional benefit for customers exchanging old gold, with VBJ offering ₹125 per gram above the applicable market rate. Shoppers using HDFC Bank credit cards can receive instant savings of up to ₹10,000, depending on purchase eligibility and promotional conditions.
Managing Partners Amarendran Vummidi and Jithendra Vummidi said the festive initiative aims to provide customers with attractive purchase benefits while highlighting the retailer’s combination of traditional craftsmanship and contemporary jewellery design.
With a legacy spanning more than 126 years and five generations, Vummidi Bangaru Jewellers holds a longstanding position in South India's jewellery industry. The family-run business is also recognised for its association with the historic Sengol installed in India's Parliament building, reflecting its heritage in traditional gold craftsmanship.
Alongside its festive retail activities, VBJ is preparing to expand its physical presence with a new large-format showroom planned on 100 Feet Road in Coimbatore. The proposed opening will extend the retailer’s reach beyond Chennai as it continues to develop its presence in Tamil Nadu.
Through ‘Divine Diwali’, Vummidi Bangaru Jewellers is combining heritage jewellery collections, contemporary designs and promotional incentives to strengthen customer engagement during the festive and wedding shopping season, while preparing for the next phase of its retail expansion.