Artesia: Tanishq has expanded its US retail presence with a new showroom in Artesia, marking its 11th store in the country. The Southern California outlet celebrated its grand opening on 29 September, strengthening the brand’s presence in the Los Angeles region.
The showroom offers more than 5,500 jewellery designs, spanning traditional 22-karat gold jewellery, bridal sets, diamond rings, gemstone pieces and contemporary everyday styles. The assortment caters to weddings, festive occasions, gifting and daily wear.
The opening featured a traditional lamp-lighting ceremony and ribbon-cutting, followed by a fashion show, live music and refreshments. Attendees included Dr K. J. Srinivasa, Consul General of India in Los Angeles; Congressman Derek Tran; Artesia Mayor Rene Trevino; and Arun Narayan, CEO of Tanishq.
The Artesia launch forms part of Tanishq’s strategy to establish a presence in US markets with sizeable South Asian communities. The location extends its reach among customers seeking Indian jewellery for cultural celebrations alongside contemporary designs for everyday occasions.
Amrit Pal Singh, Head of Business–North America at Titan Company Limited, described Southern California as an important market for the brand. He said the opening reflects the company’s commitment to bringing its gold artistry and traditional craftsmanship to customers across the region.
The Artesia showroom joins Tanishq’s existing US locations in New Jersey, Chicago, Dallas, Houston, Redmond, Atlanta, Santa Clara, Virginia, Orlando and Boston, further expanding its network across key markets in the country.