Mumbai: Tanishq, the jewellery retail brand from the House of Tata, has unveiled a new campaign for Tanishq Natural Diamonds titled Souls in Symphony. The campaign film brings together Sushmita Sen, Ananya Panday and Radhika Apte for the first time and has been directed by Shoojit Sircar.
The film celebrates modern sisterhood, individuality and self-expression through three women from distinct worlds. Set in an intimate backstage environment, the campaign captures candid exchanges, laughter and shared moments as the actors try on Tanishq necklaces while preparing for an event.
According to the brand, the campaign reflects how contemporary relationships between women are shaped by acceptance, admiration and shared ease rather than similarity. It also highlights Tanishq’s focus on celebrating women’s journeys and the connections that shape them.
Pelki Tshering, Chief Marketing Officer, Tanishq, said the campaign spotlights a contemporary expression of sisterhood defined by shared values and mutual admiration. She added that today’s women are creating meaningful connections across age, background and life stages, while celebrating individuality and uplifting one another.
Campaign's Director Shoojit Sircar said the vision behind Souls in Symphony stood out for its simplicity and honesty. He added that the film was created to observe relationships as they naturally unfold through shared moments, humour and unspoken understanding, making the campaign feel intimate, relatable and true to life.
Tanishq Taps Sushmita Sen, Ananya Panday & Radhika Apte for Natural Diamonds Campaign
Tanishq’s new natural diamonds campaign, Souls in Symphony, brings together Sushmita Sen, Ananya Panday and Radhika Apte in a film directed by Shoojit Sircar. Set against an intimate backstage moment, the campaign celebrates modern sisterhood, individuality and self-expression through candid exchanges and shared ease
