Jaunpur: Aisshpra Gems & Jewels has opened its 16th showroom in Jaunpur on May 7, further strengthening its retail network across Uttar Pradesh. The new showroom offers gold, natural diamond, polki, and silver jewellery collections and witnessed strong customer footfall during its launch event.
The showroom was inaugurated by actor and Member of Parliament Ravi Kishan in the presence of company directors Atul Saraf, Anoop Saraf, Vaibhav Saraf, and Saumitra Saraf. Franchise partners Rajesh Dubey, Naveen Dubey, Vikas Dubey, Vivek Dubey, Adarsh Dubey, and Roshan Dubey were also present during the inauguration ceremony.
As part of the launch celebrations, Aisshpra announced inaugural offers, including discounts of up to 50 per cent on making charges for selected gold and diamond jewellery collections. The retailer positioned the launch as both a commercial expansion and a celebration of customer trust and regional growth.
The Jaunpur launch also marked the regional introduction of the company’s “Jewel Story” collection, a lightweight natural diamond jewellery line designed for younger consumers and working professionals. The collection includes jewellery crafted in 9KT, 14KT, and 18KT gold, focusing on everyday wear, gifting, and office jewellery categories.
Commenting on the launch, Ravi Kishan said that Aisshpra Gems & Jewels’ arrival in Jaunpur reflects the growing commercial and aspirational strength of emerging cities. He congratulated the company and expressed confidence in its continued growth within the region.
Directors Atul Saraf and Anoop Saraf stated that Jaunpur represents an important market within the company’s broader expansion strategy focused on Tier 2 and Tier 3 cities across Uttar Pradesh. According to the company, the expansion aligns with rising jewellery demand in developing regional markets where consumers are increasingly seeking branded and design-led jewellery retail experiences.
The launch reflects a broader trend within India’s jewellery industry, where organised retailers are expanding aggressively beyond metro markets and strengthening their presence in emerging urban centres. Alongside traditional jewellery categories, there is also growing focus on lightweight diamond jewellery and everyday wear collections aimed at younger demographics and evolving consumption patterns.
With the Jaunpur showroom, Aisshpra Gems & Jewels continues to strengthen its regional retail network while expanding its reach across high-potential growth markets in northern India.
