Virar: Kalyan Jewellers has strengthened its retail presence in Maharashtra with the opening of its first showroom in Virar. The outlet was inaugurated by actor Bobby Deol at a ceremony attended by customers, local patrons and invited guests.
The new showroom has been positioned as a comprehensive jewellery destination for customers across Virar and neighbouring areas. It offers a wide selection of traditional, bridal and contemporary jewellery, including modern lightweight designs aimed at younger and everyday-wear consumers.
Speaking at the inauguration, Bobby Deol said he was pleased to be associated with the milestone opening.
“It is a pleasure to be here for the inauguration of Kalyan Jewellers’ first showroom in Virar. Kalyan Jewellers has earned the trust of millions through its unwavering commitment to quality, transparency and exceptional craftsmanship,” he said.
He added that customers in Virar would be able to experience the brand’s collections and retail service through the newly opened showroom.
Commenting on the expansion, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said the launch reflects the company’s aim to make its jewellery shopping experience more accessible across Maharashtra.
“We are delighted to strengthen our presence in Maharashtra with the launch of our first showroom in Virar. Our endeavour is to offer patrons an unmatched jewellery shopping experience through exceptional craftsmanship, extensive collections and our unwavering commitment to trust and transparency,” Kalyanaraman said.
To mark the showroom opening, the company has announced a limited-period promotional offer of zero making charges on half the purchase value, subject to applicable terms and conditions. Customers will also have access to Kalyan Jewellers’ Special Gold Board Rate, under which standardised gold pricing is maintained across the company’s showrooms.
All jewellery retailed at the showroom is BIS-hallmarked and undergoes multiple purity checks. Customers will also receive the brand’s 4-Level Assurance Certificate, covering gold purity, free lifetime maintenance, detailed product information and transparent exchange and buy-back policies.
The Virar showroom will offer collections from Kalyan Jewellers’ portfolio of house brands. These include Muhurat for wedding jewellery, Mudhra for handcrafted antique designs, Nimah for temple jewellery, Glo for dancing diamonds and Ziah for solitaire-inspired diamond jewellery.
The outlet will also stock Anokhi, featuring uncut diamonds; Apoorva, designed for special occasions; Antara, focused on wedding diamonds; Hera, offering daily-wear diamond jewellery; Rang, centred on precious stones; and the recently launched Lila collection of coloured stones and diamond jewellery.
With the Virar opening, Kalyan Jewellers continues to expand its physical retail network across India. The company currently operates more than 400 showrooms across India, the UAE, Kuwait, Qatar, Oman, the United States and the United Kingdom.
