Located on Koramangala’s 100 Feet Road in the 6th Block, the store marks a significant step in the brand’s retail expansion. The location gives Aurya Diamonds direct access to a strong consumer base of urban professionals, millennials and self-purchasing customers who are increasingly drawn to modern, design-led and sustainable jewellery.
The new space moves away from the conventional jewellery counter format. Instead, it has been designed as an open-display gallery where customers can browse independently and experience the jewellery in a more relaxed and interactive environment.
Founded by Shikha Dadha, an IGI-certified Diamond Grader and alumna of NIFT India, Aurya Diamonds aims to redefine how fine jewellery is bought and worn. The brand’s larger vision is to move diamond jewellery beyond lockers and special occasions, making it part of everyday wardrobes.
“I didn’t start Aurya to sell diamonds. I started it to shift a narrative. Women shouldn’t inherit jewellery, they should define it. Dignity drives design,” said Shikha Dadha, Founder and CEO, Aurya Diamonds.
Dadha brings 15 years of experience across jewellery design and business. She was also recently named a Rising Star of 2025 by Ladies Who Lead.
The Koramangala store will offer a wide range of jewellery, from lightweight everyday diamond pieces to heavier occasion wear. With this format, the brand is targeting customers who want fine jewellery that is wearable, versatile and aligned with contemporary lifestyles.
Technology is also a key part of the store experience. Aurya Diamonds is placing emphasis on supply-chain traceability, allowing shoppers to verify the ethical origin and IGI certification of each piece. This adds a transparency-led layer to the customer journey, especially for buyers who are conscious about sustainability and certification.
The brand is also positioning itself around an everyday pricing framework rather than short-term discount-led offers. According to the brand, its value proposition is built around accessible luxury and self-purchase, with pricing designed to support year-round buying instead of promotional spikes.
Aurya Diamonds first entered the local retail market with its inaugural interactive gallery in March 2026. With the launch of the Koramangala store, the brand is strengthening its position as a fast-growing player in India’s lab-grown diamond jewellery segment.
The expansion also reflects a broader shift in India’s jewellery market, where younger consumers are showing stronger interest in certified lab-grown diamonds, contemporary retail formats, transparent sourcing and jewellery designed for daily wear rather than only milestone occasions.
