Colombo: Wellawatta Nithyakalyani Jewellery has completed the 10th consecutive year of its annual blood donation campaign, organised in collaboration with Rotary Colombo East.
Held on 16 August 2026 at the Nithyakalyani Jewellery premises in Wellawatta, the initiative brought together donors, volunteers and supporters to contribute to Sri Lanka’s blood supply.
Conducted under the theme ‘Let’s Donate Blood – #BeAHero’, the campaign focused on raising awareness around voluntary blood donation and encouraging greater public participation in life-saving community initiatives.
The 2026 edition marked a decade since the programme was first introduced, reinforcing the jeweller’s long-term focus on community engagement and social responsibility.
Rotary Colombo East supported the campaign through its experience in humanitarian and community service initiatives, while Virakesari participated as the Print and Digital Media Partner to help widen public awareness.
Wellawatta Nithyakalyani Jewellery said the continued success of the programme reflects its commitment to integrating social responsibility into its broader corporate values.
Through the annual campaign, the company aims to encourage a stronger culture of voluntary blood donation and provide members of the public with an opportunity to contribute directly to community wellbeing.
With 10 consecutive editions now completed, Wellawatta Nithyakalyani Jewellery plans to continue supporting community-focused initiatives centred on compassion, volunteerism and collective social responsibility.