Hyderabad: Vysyaraju Jewellers has expanded its retail network with the opening of its 18th showroom on KPHB Road in Kukatpally, Hyderabad, on 14 October 2026. The new outlet marks another milestone for the jewellery retailer, which has built its presence over more than two decades in the gold, diamond and silver jewellery segments.
Located beside South India Shopping Mall, the showroom was inaugurated in the presence of Potti Venkateswaralu, Founder and Director of South India Shopping Mall, and Seerana Rajamouli, Managing Director. Jami Bhojaraju made the first purchase at the newly opened store. The ceremony was also attended by Vysyaraju Jewellers Chairman Vysyaraju Phalgunaraju and Directors Vysyaraju Naresh Raju and Vysyaraju Kiran Kumar Raju.
The showroom features an assortment of gold, diamond and silver jewellery, including traditional designs, bridal collections and contemporary pieces. The product range is intended to cater to customers shopping for weddings, festive celebrations, gifting and everyday wear.
Vysyaraju Bhadragiri Raju, Managing Director of Vysyaraju Jewellers, said the new outlet offers an extensive selection of jewellery designs across multiple categories, providing customers with a wider choice of products to suit their preferences.
To mark the inauguration, the retailer has introduced promotional offers across its jewellery categories. Customers can avail themselves of a flat 6 per cent wastage charge on 22-karat gold jewellery, while IGI-certified diamonds with VVS clarity and E–F colour grades are being offered at prices starting from ₹49,500 per carat.
The retailer has also announced zero wastage and making charges on regular silver articles, with the company bearing the applicable GST and offering discounts of up to ₹15,000 per kilogram.
An additional promotional scheme, ‘Buy Gold and Get an Equal Weight of Gold Free’, offers eligible customers an opportunity to win gold, with the maximum benefit capped at ₹4 lakh per person, subject to the scheme’s terms and conditions.
The Kukatpally opening comes during the festive and wedding shopping season, when jewellery retailers typically introduce new collections and purchase incentives to encourage showroom visits. The location strengthens Vysyaraju Jewellers’ accessibility to customers in one of Hyderabad’s established residential and commercial areas.
With a retail journey spanning more than 21 years, Vysyaraju Jewellers continues to expand its physical presence while emphasising purity, customer trust and product variety. The 18th showroom reflects the brand’s ongoing retail development and its focus on serving a wider customer base across the region.