Rewa: Senco Gold & Diamonds has expanded its retail presence in Madhya Pradesh with the opening of a new showroom in Rewa. The inauguration was attended by Bollywood actor Urvashi Rautela, bringing celebrity appeal to the launch as the Kolkata-headquartered jewellery retailer strengthens its presence in regional markets.
Located on Prayagraj Road near Sirmour Chowk, the showroom extends Senco Gold & Diamonds' accessibility to jewellery buyers in Rewa and surrounding areas. The opening reflects the retailer's continued focus on establishing a stronger presence beyond metropolitan markets, where demand for organised jewellery retail is creating opportunities for national brands.
The inauguration drew attention through Urvashi Rautela's appearance, with glimpses of the celebrations shared on social media. Her participation added visibility to the showroom launch, connecting the retailer's expansion with celebrity-led customer engagement.
The new outlet brings Senco Gold & Diamonds' jewellery portfolio to local shoppers, with the brand known for its gold, diamond, bridal and contemporary collections. Its wider assortment combines traditional craftsmanship with designs suited to weddings, festive celebrations, gifting and everyday wear.
With a heritage spanning more than eight decades, Senco Gold & Diamonds has built its identity around traditional Indian jewellery craftsmanship, particularly intricate goldwork and Bengali artisanal techniques. The retailer also offers BIS-hallmarked gold jewellery, certified diamonds and customer services that include exchange and maintenance facilities.
The Rewa opening comes as Senco continues to expand its nationwide retail network. According to its business update for the second quarter of FY2026–27, the company added six showrooms during the quarter, taking its network to 215 stores as of 30 September 2026.