Pune: Reva Diamonds recently hosted its Mangalsutra Mahotsav across key retail locations in Pune, placing a contemporary focus on one of India’s most culturally significant jewellery categories.
Held from 2 to 6 September 2026, the showcase featured natural diamond and gold mangalsutras alongside limited-period promotional offers, including up to 100 per cent off making charges on select natural diamond mangalsutras and up to 50 per cent off on selected gold variants.
This year’s collection introduced a lighter design direction, combining traditional black beads with cleaner silhouettes, reduced weight and certified natural diamonds. The pieces were developed with greater emphasis on comfort and versatility, allowing them to move more easily between professional settings, daily wear and traditional occasions.
Marathi actor Vaidehi Parshurami returned as the face of the campaign for the second consecutive year, reflecting the brand’s attempt to balance cultural familiarity with a more contemporary visual identity.
The principal festival locations in Pune included Punyayee Business Centre on Paud Road, Phoenix Mall of the Millennium in Wakad, and Amanora Mall. The collection was also accessible through the wider P. N. Gadgil & Sons retail network across Maharashtra, Gujarat and Karnataka.
Operating as PNGS Reva Diamond Jewellery Limited, the brand currently has a network of 36 retail touchpoints through a combination of shop-in-shop formats and company-owned stores.
With Mangalsutra Mahotsav, Reva Diamonds is reinforcing its focus on modernising traditional jewellery categories through lighter construction, everyday wearability and natural diamond-led design.