Gurugram: Contemporary fine-jewellery brand Prismara Jewels has expanded its retail footprint in the National Capital Region with the opening of a new store at M3M Route 65 on Golf Course Extension Road, Gurugram. Backed by the 120-year-old KGK Group, the launch marks Prismara’s second physical retail location, following its flagship store in New Delhi’s Lajpat Nagar.
The new showroom houses more than 10,000 designs centred on lab-grown diamonds paired with natural coloured gemstones. The assortment spans rings, earrings, pendants and bracelets crafted in 14KT and 18KT yellow, rose and white gold. Each piece carries BIS hallmarking, along with IGI certification for diamond grading.
The location places Prismara within one of Gurugram’s fast-growing retail corridors, surrounded by corporate hubs and contemporary residential developments. The brand is targeting urban consumers seeking lightweight, modern fine jewellery rather than traditional occasion-led formats.
Leveraging KGK Group’s established sourcing and manufacturing capabilities, Prismara is also positioning customisation as a key part of its retail proposition, alongside ready-to-wear collections.
Commenting on the expansion, Saransh Kothari, CEO of Prismara Jewels India Private Limited, said Gurugram’s evolving consumer base makes it a strategic market for the brand’s NCR growth. The store has been designed to encourage discovery across different gemstone categories and styling preferences.
The showroom features five core collections. Ombre explores gradient colour transitions using rubies, pink sapphires and white lab-grown diamonds, while Kaleido uses bolder multi-stone compositions. Flora & Fauna draws on botanical motifs, Forever Love focuses on milestone gifting through intertwined bands and heart-cut stones, and Timeless Classic offers everyday staples such as solitaire studs, slim eternity bands and tennis bracelets.
Prismara’s contemporary positioning is rooted in the legacy of the KGK Group, founded in Jaipur in 1905 by Shri Keshrimalji Kothari as a gemstone trading business. Over the past century, the group has grown into a vertically integrated enterprise with operations across more than 20 countries.
Led by fifth-generation entrepreneur Saransh Kothari, Prismara was conceived to combine the group’s expertise in natural coloured gemstones with lab-grown diamonds. After initially building its identity through digital-first channels and participating in the D2C Insider Elevate Cohort, the brand moved towards an omnichannel retail model in May 2026, adding physical stores to complement its online presence.
With its Delhi and Gurugram outlets now operational, Jaipur has been identified as the next market for Prismara’s physical retail expansion.