Mumbai: Demi-fine jewellery brand Palmonas has expanded its physical retail presence with new stores across Patna, Ahmedabad and Delhi-NCR, continuing its rapid offline growth across India.
The expansion includes Palmonas’ first Patna store at Boring Road, followed by a second outlet at Kankarbagh. The brand has also opened its second Ahmedabad store on CG Road, while its latest outlet at Wave Courtyard, Noida, marks its 15th location in the Delhi-NCR region.
With these additions, Palmonas now operates more than 75 stores across India, according to the brand’s official social media profile. The openings reflect its strategy of expanding beyond major metropolitan centres while deepening its presence in markets where it has already established a customer base.
The two Patna locations give the brand access to different consumer catchments within the city. Boring Road is an established commercial and lifestyle destination, while Kankarbagh provides wider accessibility to customers across one of Patna’s major residential areas.
In Ahmedabad, the CG Road opening strengthens Palmonas’ presence in one of the city’s most prominent retail corridors. The Wave Courtyard store further expands its Delhi-NCR network and gives the brand an additional point of contact with consumers in Noida.
Established in 2022, Palmonas positions itself within the space between fashion and fine jewellery, offering products intended for regular wear at comparatively accessible price points. Its portfolio includes demi-fine jewellery made using 925 sterling silver and surgical-grade stainless steel with gold-tone, rhodium and 18-karat gold-vermeil finishes. The brand has also expanded into 9-karat gold and laboratory-grown diamond jewellery.
Actor Shraddha Kapoor is associated with Palmonas as a co-founder. The company designs its products in-house from its Pune headquarters and positions its collections around contemporary, lightweight and stackable jewellery for daily use.
The latest openings underline the growing importance of physical retail for digitally established jewellery brands. Stores allow customers to assess product finish, scale, comfort and styling before purchase, while also providing brands with greater visibility in regional markets.
Palmonas’ expansion across three cities signals its focus on building a broad omnichannel network, combining its online presence with a growing portfolio of stores across established high streets, shopping centres and emerging urban retail destinations.