Beaverton: Nike is taking its iconic Swoosh beyond footwear and apparel with the launch of its first official jewellery collection for the Holiday 2026 season.
The debut range brings the Swoosh into sterling silver hoop earrings and chain necklaces, drawing on the logo-heavy streetwear aesthetic associated with the early 2000s. The pieces are crafted in solid S925 sterling silver and offered in white rhodium-plated and 14k gold vermeil finishes.
Leading the collection are the Swoosh Hoop Earrings, measuring 29 mm across, with Nike’s signature logo integrated directly into the lower curve of each hoop. The earrings feature a hinged snapback closure and are priced at $225 for the white rhodium-plated sterling silver version and $295 for the 14k gold vermeil edition.
The collection also includes a matching curb chain necklace, with a 22 mm Swoosh built directly into the chain rather than suspended as a conventional pendant. A smaller Swoosh tag appears near the rear clasp.
Designed as a unisex piece, the necklace offers an adjustable length of 42.5 cm to 52.5 cm, allowing it to be worn alone or layered with other chains. The sterling silver version is priced at $165, while a gold vermeil version is also expected to be introduced.
Nike is positioning the collection as more than fashion merchandise, providing specific jewellery-care guidance for the pieces. Customers are advised to avoid contact with perfume, body lotions, chlorine and harsh cleaning products, and to wipe the jewellery after workouts or exposure to heat and perspiration to help preserve the finish.
The launch marks a new extension of the Swoosh into the jewellery category, combining Nike’s global brand identity with accessible precious-metal jewellery and streetwear-inspired styling.