Hyderabad: Khazana Jewellery has reopened its expanded store in A.S. Rao Nagar, Secunderabad, significantly increasing the branch’s retail footprint to better serve customers during peak festive and wedding periods.
The revamped showroom is approximately three times larger than the original space and has been organised into dedicated sections for 22KT hallmarked gold, certified diamond jewellery, platinum and 92.5 sterling silver.
The expanded format also brings several customer services under one roof, including custom design consultations, jewellery repairs, old-gold exchange and enrolment in the brand’s monthly savings scheme.
The reopening forms part of Khazana Jewellery’s broader effort to strengthen its presence in growing suburban retail markets. A.S. Rao Nagar and the wider ECIL belt have emerged as important shopping destinations as consumer traffic increasingly moves beyond Hyderabad’s traditional central retail zones.
Kishore Kumar Jain, Managing Director, Khazana Jewellery, has highlighted the importance of bringing larger, better-equipped stores closer to residential catchments, helping customers access a wider product assortment without travelling to central shopping districts.
To mark the reopening, the store has introduced limited-period promotional offers, including savings of up to ₹650 per gram on gold jewellery, along with up to 20 per cent off on selected diamond jewellery and making charges.
With the expanded A.S. Rao Nagar showroom, Khazana Jewellery is strengthening its neighbourhood retail strategy while combining a broader product mix, improved in-store services and greater convenience for suburban shoppers.

