Kasganj: Kalyan Jewellers has expanded its retail presence in Uttar Pradesh with the opening of its first showroom in Kasganj Inaugurated by Bollywood actor Karisma Kapoor, the new outlet at Soron Gate marks another step in the jewellery retailer's strategy to strengthen its presence in regional markets.
The inauguration attracted a large gathering of local residents and fans who turned out to welcome Karisma Kapoor. The actor interacted with attendees during the ceremony, adding a celebrity-led element to the launch as the brand introduced its jewellery collections to customers in the city.
The showroom offers a selection of gold and diamond jewellery spanning traditional, bridal and contemporary designs. The assortment caters to customers shopping for weddings, festive celebrations, gifting and everyday wear, combining elaborate heritage-inspired pieces with lightweight jewellery suited to modern preferences.
Customers can also explore Kalyan Jewellers' established in-house collections, including Muhurat, Mudhra, Nimah, Glo, Ziah, Anokhi, Apoorva, Antara, Hera, Rang and Lila. The collections cover different design styles and occasions, providing customers with a range of choices across the retailer's portfolio.
To mark the opening, Kalyan Jewellers has introduced limited-period promotional offers. Customers making purchases of ₹1 lakh or more can avail themselves of zero making charges, while purchases below ₹1 lakh qualify for discounts of up to 30 per cent on making charges, subject to applicable terms and conditions.
The retailer is also highlighting its four-level assurance programme, covering jewellery purity, lifetime maintenance, product information and exchange and buyback policies. The showroom offers BIS-hallmarked jewellery, reinforcing the brand's focus on transparency and customer confidence.
Speaking on the expansion, Ramesh Kalyanaraman, Executive Director of Kalyan Jewellers, described the Kasganj opening as an important addition to the company's Uttar Pradesh network. He emphasised the retailer's commitment to offering customers a broad jewellery assortment, craftsmanship and a transparent shopping experience.
Karisma Kapoor also expressed her appreciation for the brand's focus on craftsmanship and quality, welcoming its entry into Kasganj and the opportunity for local customers to explore its jewellery collections.
The opening reflects Kalyan Jewellers' continued focus on expanding its physical retail network beyond major metropolitan markets. By establishing a presence in Kasganj, the company aims to reach a wider customer base while combining regional jewellery preferences with its established retail services.
With the festive and wedding shopping season underway, the new showroom strengthens Kalyan Jewellers' accessibility in Uttar Pradesh, bringing its jewellery portfolio and customer-focused offerings to another regional market.