Mehsana: Kalamandir Jewellers has strengthened its retail presence with the opening of its eighth showroom in Mehsana, marking the brand’s expansion into North Gujarat. Located at Trogon-2 on Radhanpur Road, the two-storey outlet brings together more than 36,000 jewellery designs, offering customers a wide selection of traditional, bridal and contemporary collections under one roof.
The opening represents a significant step in Kalamandir Jewellers’ regional expansion strategy. Established in 1986 in Kosamba, near Surat, the retailer has developed its presence across South and Central Gujarat, with showrooms in markets including Vapi, Vadodara and Ahmedabad, alongside Mumbai. The Mehsana outlet extends its large-format retail model into a new regional market.
Mehsana’s growing commercial activity and established demand for traditional jewellery make it an important location for the retailer. Supported by agriculture, dairy and local businesses, the city serves a customer base with significant interest in wedding and occasion-led jewellery. The new showroom aims to provide customers in Mehsana and surrounding areas with access to an extensive assortment without requiring them to travel to larger retail centres.
The store showcases Kalamandir’s heritage-inspired collections, including elaborate bridal sets, antique gold necklaces, traditional temple jewellery and uncut Polki diamond designs. These collections cater to customers seeking statement pieces for weddings, festive celebrations and family occasions.
Alongside traditional jewellery, the showroom features several of the brand’s specialised collections. Indo-Italia offers lightweight 18-karat gold designs suited to everyday wear, while Rishta focuses on certified diamond jewellery. The Svetam collection presents silver articles and gifting options, extending the retailer’s assortment beyond conventional gold and diamond jewellery.
The showroom also includes a dedicated mangalsutra section, featuring designs ranging from minimalist everyday styles to elaborate traditional gold pieces. For male customers, the Purusham collection offers gold kadas, rings and cufflinks, alongside platinum bands and accessories.
The retailer emphasises purity assurance and transparent purchasing practices, with its gold jewellery offering including 916 hallmarked pieces and defined exchange and buyback policies, subject to applicable terms.
The Mehsana opening reflects the growing importance of regional commercial centres in organised jewellery retail. As customers increasingly seek greater design variety, established quality standards and convenient shopping experiences, large-format showrooms are becoming an important part of retailers’ expansion strategies beyond metropolitan markets.
Looking ahead, Kalamandir Jewellers plans to continue strengthening its presence across Western India, exploring opportunities in emerging commercial towns while building on its existing showroom network.
With its eighth outlet, Kalamandir Jewellers is extending its retail reach into North Gujarat, combining an extensive jewellery portfolio with a large-format shopping experience to serve the region’s evolving consumer preferences.