Tirupati: JewelNidhi has opened a new flagship showroom on Air Bypass Road, Tirupati, marking a significant step in the brand’s transition from a long-standing family jewellery business into a more contemporary retail format.
The showroom was officially inaugurated on 7 September 2026 and brings together a broad assortment across gold, diamonds, gemstones and silver within a larger, more modern shopping environment.
JewelNidhi traces its roots to 1977, when the late Sri K. Nagaraja Shetty established Sri Balaji Jewellery Mart in Tirupati. Over the decades, the family business built its reputation around purity, customer trust and gold savings schemes. Today, the next phase is being led by Chairman K.V. Sathyanarayana and Co-Founder GeethaSri.
The flagship opening also featured a guest showcase by Nirva – From the House of Tiara, which presented a pop-up focused on lightweight 9KT gold jewellery during the launch weekend.
The new store carries jewellery across everyday, festive and bridal categories, including BIS-hallmarked 9KT, 18KT and 22KT gold, certified diamond jewellery, gemstone pieces and gold-polished sterling silver.
Dedicated concept zones include Arashya, focused on anti-tarnish fashion jewellery, and Siri Sampada, centred on heritage-inspired temple designs, alongside seasonal festive collections.
To mark the launch, JewelNidhi introduced limited-period inaugural offers. Customers purchasing gold jewellery can receive an equivalent weight of silver free, up to 100 grams, while silver jewellery purchases of ₹1 lakh or more come with ₹5,000 worth of complimentary fashion jewellery.
With the Tirupati flagship, JewelNidhi is strengthening its home-market presence while laying the groundwork for broader expansion through a mix of legacy trust, contemporary design and a more technology-enabled retail approach.