Ludhiana: Ivana Jewels has expanded its retail network with the launch of a new showroom in Ludhiana, marking its 14th store in India and second outlet in Punjab after Mohali. The opening forms part of the brand’s wider retail expansion strategy, aimed at strengthening its presence in regional markets with a focus on laboratory-grown diamond jewellery.
The new showroom was introduced during a press preview and high-tea event on 18 October 2026, offering media representatives an opportunity to explore the brand’s collections. The assortment includes certified laboratory-grown diamond jewellery and lab-grown Polki designs, combining traditional jewellery aesthetics with contemporary styling.
The Ludhiana launch is part of Ivana Jewels’ festive expansion initiative, ‘Season of Sparkle by Ivana’, which also includes new stores in Jaipur, Siliguri, Hisar and Bengaluru. The additions extend the brand’s presence beyond its existing markets, including Mumbai, Delhi, Noida, Nagpur, Surat, Ahmedabad, Pune, Hyderabad, Thane and Mohali.
Commenting on the expansion, Ayushi Jindal, Co-Founder of Ivana Jewels, highlighted Ludhiana’s established culture of jewellery gifting and wedding purchases. She noted growing interest among consumers in contemporary luxury alternatives and said the brand aims to offer laboratory-grown diamond and Polki jewellery that combines traditional design influences with more accessible pricing.
Established by the Jindal Group, Ivana Jewels offers jewellery crafted in 9-karat, 14-karat and 18-karat gold, with BIS hallmarking where applicable. According to the company, its laboratory-grown diamonds are accompanied by certifications from gemmological organisations including IGI and SGL. The retailer also offers exchange and lifetime buyback programmes, subject to its stated policies.
The brand has supported its retail expansion through celebrity associations and prominent showroom inaugurations. Actor Mouni Roy serves as its brand ambassador, while previous store launches have featured public figures from business, politics and entertainment.
Among its earlier openings, the Noida showroom was attended by Savitri Jindal, Chairperson Emerita of the O.P. Jindal Group, while Union Minister Nitin Gadkari inaugurated the Nagpur outlet. The Ahmedabad launch was attended by C. R. Patil, further highlighting the brand’s use of high-profile events to build visibility in new markets.
The Ludhiana opening comes as laboratory-grown diamond jewellery retailers seek to strengthen their presence beyond metropolitan centres. Regional markets with established wedding and gifting traditions offer opportunities for brands introducing alternative diamond jewellery categories alongside conventional gold and natural diamond offerings.
Through its ‘Season of Sparkle’ expansion, Ivana Jewels is combining new showroom openings, traditional jewellery designs and laboratory-grown diamonds to broaden its customer base. The Ludhiana outlet represents another step in the brand’s efforts to establish a stronger presence in India’s evolving diamond jewellery retail market.