Nagpur: GIVA has strengthened its physical retail footprint in Central India with the opening of its second store in Nagpur, located in the commercial hub of Dharampeth. The launch marks another step in the brand’s offline expansion across high-growth Tier-2 markets.
The new outlet showcases a broad assortment extending beyond GIVA’s established sterling silver portfolio to reflect its growing focus on gold and lab-grown diamond jewellery. A key highlight is the Heer by GIVA collection, featuring gold jewellery across 9KT, 14KT and 18KT purities, alongside lab-grown diamond designs.
The store also features the brand’s Glow in Motion collection, crafted in hallmarked 925 sterling silver using precision CNC cutting to create light-reflective surfaces and movement-led designs.
Personalisation remains another focus, with options including initial charms and customised name necklaces. The assortment also includes celebrity-led collections, such as nature-inspired designs associated with Anushka Sharma and contemporary daily-wear pieces from the Bhumi line.
To mark the opening, the Dharampeth store has introduced promotional offers, including a 15 per cent discount on the purchase of two silver jewellery pieces. The outlet is also offering waivers on making charges for select gold and fine silver jewellery, subject to applicable terms and conditions.
With the new store, GIVA is positioning its Nagpur retail presence as a one-stop destination spanning everyday sterling silver, personalised jewellery, fine gold and lab-grown diamonds.
The expansion further reinforces the brand’s strategy of broadening its product portfolio while increasing its physical presence in emerging jewellery markets beyond India’s major metros.