Nellore: Ekadhi Silver Jewellery has opened a new exclusive store at Achari Street, Nellore, further expanding its retail footprint in Andhra Pradesh. The outlet was inaugurated on 29 August 2026 by actress Nidhhi Agerwal, who attended the launch as chief guest.
The new store marks another step in Ekadhi Silver Jewellery’s expansion strategy, with the brand focusing on making design-led silver jewellery more accessible across regional markets.
Speaking at the launch, Venu Rachakonda, Director, Ekadhi Silver Jewellery, said the expansion is aimed at strengthening the brand’s connection with customers while maintaining its focus on craftsmanship, design and quality.
The Nellore outlet is being operated by franchise partners Vanarasi Goutham, Kondeti Sai Krishna and Yannaru Venkatesh, who will lead the brand’s local retail presence.
Ekadhi’s product portfolio spans a broad range of silver jewellery, including necklaces, harams, earrings, bangles, bracelets, rings, jhumkas and pendants. The assortment is positioned across bridal, festive, occasion and everyday-wear categories, combining traditional Indian jewellery influences with contemporary design sensibilities.
Shiv Charan Vuppalanchi, Director, Ekadhi Silver Jewellery, said the brand is building collections intended to appeal to women across different age groups, lifestyles and occasions.
With the Nellore opening, Ekadhi Silver Jewellery continues to strengthen its presence through a franchise-led retail model while broadening access to silver jewellery across emerging regional markets.