Announcing the development through its social media channels, the jeweller described the move as the beginning of a “new chapter of trust and timeless elegance” in Dahod. The upcoming outlet will extend the brand’s presence beyond its established markets in Madhya Pradesh and Rajasthan.
With a heritage dating back to 1940, D.P. Jewellers currently operates 12 stores across Madhya Pradesh and Rajasthan. The company says it has served more than 35 lakh families over the years, building its positioning around trust, transparency and craftsmanship.
The Dahod showroom represents a significant geographical expansion for the brand as it enters the Gujarat jewellery market for the first time. In its announcement, D.P. Jewellers highlighted the journey “From Ratlam to Dahod”, signalling the continuation of a retail growth strategy rooted in its Central Indian legacy.
The new showroom is scheduled to open on Thursday, 24th September 2026, at 10:30 am, on Godhra Road in Dahod, Gujarat.
Dahod’s location also gives the retailer access to an important regional consumer market at the intersection of Gujarat, Madhya Pradesh and Rajasthan — states where gold jewellery continues to have strong cultural and occasion-led relevance.
For D.P. Jewellers, the Gujarat entry provides an opportunity to introduce its jewellery retail proposition to a new customer base while leveraging the familiarity the brand has built across neighbouring markets.
The expansion comes at a time when several established regional jewellery chains are looking beyond their traditional strongholds, entering adjacent states and emerging cities as organised jewellery retail continues to deepen its presence across India.
D.P. Jewellers has positioned the Dahod opening around its long-standing values of purity, transparency and craftsmanship, while using its legacy as a key pillar of its communication in the new market.
With the upcoming showroom, the company will now add Gujarat as its third state of retail presence, alongside Madhya Pradesh and Rajasthan.