Mumbai: Charu Jewels partnered with GQ India for GQ Best Dressed 2026, held at 38 Manhattan, The St. Regis Mumbai, bringing fine jewellery into one of the city’s prominent fashion and culture events.
The gala, themed ‘90s Reimagined’, brought together personalities from film, music, sport and fashion, with Charu Jewels participating as the official Associate Partner.
The collaboration placed the brand’s Vivaahrambh by Charu collection in a contemporary styling context, showing how diamond and gemstone jewellery can move beyond traditional bridal settings and become part of modern red-carpet dressing.
Hosted by Che Kurrien of GQ India, the evening was attended by names including Ayushmann Khurrana, Nora Fatehi, Huma Qureshi, Ahan Shetty, Dino Morea, Raja Kumari, KR$NA, Shalini Passi and Mira Rajput Kapoor.
The jewellery presentation included layered diamond pieces accented with emeralds and rubies, alongside men’s accessories such as geometric cufflinks inspired by architectural forms including the Lotus Temple.
For Charu Jewels, the partnership also offered a platform to widen the conversation around fine jewellery for both men and women. The brand used the event to position statement jewellery as part of contemporary personal style rather than something reserved only for weddings and ceremonial occasions.
Tanay Desai of Charu Jewels highlighted the collaboration as an opportunity to present the house’s craftsmanship in a more fashion-led environment and connect with a younger, style-conscious audience.
Through its association with GQ Best Dressed 2026, Charu Jewels reinforced a broader shift in luxury jewellery communication, where fine pieces are increasingly styled as expressions of individuality and everyday fashion identity.