Pune: Chandukaka Saraf Jewels has strengthened its retail presence in Western Maharashtra with the opening of its 26th showroom in Ravet, Pune. The expansion forms part of the heritage jewellery retailer's strategy to extend its reach into growing suburban markets, bringing traditional Maharashtrian jewellery, contemporary gold collections and certified diamond designs closer to customers in the Pimpri-Chinchwad region.
The new showroom is located in Ravet, an emerging residential and commercial destination that has witnessed increasing development and demand from working professionals, young families and homeowners. The location allows Chandukaka Saraf Jewels to serve a wider customer base seeking jewellery for weddings, festive occasions and everyday wear.
Spread across multiple levels, the showroom offers an extensive selection of gold, diamond and silver jewellery across different design categories and price segments. A central focus is traditional Maharashtrian jewellery crafted in 22-karat gold, featuring regional designs such as Kolhapuri Saaj, Thushi, Bakuli Haar, Kudya earrings and Bugadi. The assortment also includes temple-inspired jewellery and antique-finish gold sets, catering to customers seeking elaborate bridal and occasion-wear pieces.
The showroom features a dedicated diamond jewellery section, presenting certified natural diamond collections ranging from solitaire rings and lightweight 18-karat gold chains to statement necklace sets designed for special occasions. The assortment includes diamonds certified by gemmological laboratories such as IGI and SGL, reflecting the retailer's emphasis on product quality and customer assurance.
Alongside its traditional collections, Chandukaka Saraf Jewels is highlighting Riti 2.0, a lightweight jewellery range that reinterprets classic motifs through contemporary designs and reduced gold weight. The collection caters to consumers seeking versatile jewellery that retains traditional design influences while offering greater suitability for regular wear.
The new outlet also showcases Vybe, the retailer's contemporary jewellery sub-brand, featuring stackable designs, flexible bangles and everyday accessories. A dedicated silver jewellery section further expands the showroom's offering, with products suited to gifting, personal purchases and different wearing occasions.
The Ravet opening forms part of Chandukaka Saraf Jewels' broader retail expansion across Western Maharashtra. The company has also recently extended its presence into Chakan, Talegaon Dabhade and Alibag, alongside upgrading its flagship showroom in Kolhapur.
These developments reflect the retailer's focus on strengthening its presence in suburban and industrial markets, where residential growth and changing consumer preferences are creating opportunities for organised jewellery retail.
As the heritage business approaches its 200th anniversary, Chandukaka Saraf Jewels continues to build on its longstanding association with traditional craftsmanship while expanding its contemporary product portfolio. The combination of regional jewellery designs, lightweight collections and dedicated diamond offerings reflects its strategy to serve customers across generations.
The new Ravet showroom adds to the company's growing retail network, reinforcing its presence in Pune's expanding jewellery market while bringing traditional and contemporary collections together within a larger retail format.