Bengaluru: Bhima Jewellery has rolled out its Grand Deepavali Festival campaign featuring actress and brand ambassador Pooja Hegde, celebrating the spirit of family togetherness, festive traditions and the enduring significance of gold jewellery during Deepavali. The campaign coincides with the brand's festive retail initiative, running from 5th October to 15th November 2026, across participating showrooms in Karnataka, Andhra Pradesh and Tamil Nadu.
The campaign film captures the warmth of Deepavali celebrations, with homes illuminated by festive lights, families coming together and traditional jewellery taking centre stage. Pooja Hegde appears in an elegant red traditional ensemble, adorned with an elaborate gold necklace, statement earrings, maang tikka and other intricately crafted ornaments, reflecting the brand's emphasis on Indian craftsmanship and festive adornment.
Through its visual storytelling, Bhima highlights the emotional significance of jewellery in Indian celebrations, positioning gold not merely as an ornament but as a symbol of prosperity, family bonds and cherished traditions. The campaign reinforces the brand's heritage-led identity while connecting with contemporary consumers during one of the jewellery industry's most important buying seasons.
Complementing the campaign, Bhima's Grand Deepavali Festival introduces a range of promotional offers across gold, diamond, silver and platinum jewellery. Customers can avail a flat 40% plus an additional 10% discount on making charges for specified jewellery categories, while purchases of diamonds, platinum and precious stones qualify for assured instant cashback of up to ₹25,000, subject to applicable terms.
The festive initiative also includes an additional ₹150 per gram on eligible old gold exchanges. Under its gold rate-lock facility, customers can book jewellery by paying 10% in advance and subsequently choose between the prevailing gold rate and the previously locked rate. The promotion further features an opportunity for customers to win one of 22 Toyota Urban Cruiser Taisor cars.
Established in 1925, Bhima has built a longstanding presence in South India's jewellery market. Its association with Pooja Hegde continues to form an important element of its brand communication, combining celebrity appeal with narratives centred on Indian culture, traditional jewellery and family celebrations.
For the jewellery trade, the campaign reflects the growing importance of integrated festive marketing, where emotional storytelling, celebrity endorsements and retail incentives work together to strengthen consumer engagement and encourage purchases ahead of Dhanteras and Deepavali.
With its latest festive campaign, Bhima Jewellery brings together heritage, craftsmanship and promotional offerings, reinforcing its positioning in the competitive gold and diamond jewellery retail market.