Mumbai: BeYon, the laboratory-grown diamond jewellery brand from House of Titan, has expanded its retail presence in the Mumbai Metropolitan Region with the opening of two new stores in Borivali and Kharghar.
The expansion forms part of BeYon’s wider retail growth strategy, with the brand targeting a network of more than 10 stores by the end of 2026.
The two locations address distinct jewellery markets within the region. Borivali has an established jewellery retail ecosystem, while Kharghar gives BeYon access to the growing residential and consumer base of Navi Mumbai.
Commenting on the expansion, Shyamala Ramanan, Business Head, BeYon, said the Mumbai Metropolitan Region has demonstrated strong demand for contemporary, design-led jewellery. She added that the new locations would bring the brand closer to consumers while offering a more accessible and transparent introduction to laboratory-grown diamonds backed by Titan.
Both stores have been designed around a more relaxed and interactive jewellery-buying experience, with dedicated lounges and consultative styling counters intended to encourage product discovery rather than a conventional counter-led format.
The showrooms carry more than 1,200 curated designs, spanning rings, earrings, pendants, bracelets and neckwear. Alongside gold jewellery set with lab-grown diamonds in multiple cuts, BeYon is also introducing customers to its newer silver jewellery range.
BeYon made its retail debut in Mumbai in December 2025 before expanding into Noida earlier this year. The latest openings signal a deeper push into physical retail as the brand builds its presence in the growing laboratory-grown diamond jewellery segment.
With Borivali and Kharghar, BeYon is combining neighbourhood-led expansion, contemporary store formats and a wider product mix as it works towards scaling its retail network across India.
