Pune: GIVA has strengthened its retail presence in Maharashtra with the opening of a new store in Mahalunge, Pune, extending its offline network into one of the city's developing residential and commercial neighbourhoods. The outlet brings together the brand's silver, gold and laboratory-grown diamond jewellery collections, catering to consumers seeking contemporary designs, accessible price points and an in-store shopping experience.
The opening forms part of GIVA's continued expansion across high-growth urban markets, where increasing demand for lightweight and everyday jewellery is influencing retail strategies. Pune remains an important market for the Bengaluru-headquartered brand, with the Mahalunge location providing access to residential communities, working professionals and younger consumers.
The showroom offers a selection of jewellery across 925 sterling silver, 14-karat and 18-karat gold, demi-fine jewellery and certified laboratory-grown diamonds. The assortment includes necklaces, rings, bracelets, contemporary mangalsutras, solitaire designs and gemstone pendants, addressing different styling preferences and purchasing occasions.
Alongside its established collections, the store features selected in-store designs, including limited-edition necklaces, handcrafted rings and statement bracelets that are not available through the brand's online catalogue. The outlet also showcases signature collections such as Wings of Wonder and Sky High, reflecting GIVA's focus on contemporary design and everyday versatility.
For customers seeking jewellery suited to regular wear, the showroom presents lightweight gold bands, rose-gold designs and demi-fine accessories positioned around convenience and ease of styling. These offerings complement the brand's broader product portfolio, which spans everyday jewellery, gifting and occasion-led purchases.
The Mahalunge opening reflects GIVA's emphasis on strengthening its omnichannel retail model. While digital platforms remain an important part of the brand's customer engagement strategy, physical showrooms allow consumers to examine jewellery, assess fit and finish, and explore designs through personalised consultations before making a purchase.
The location also places GIVA within a developing residential catchment in Pune, where the growth of technology-led employment and new housing developments is contributing to changing retail demand. By expanding into suburban markets, the brand aims to improve accessibility for consumers who prefer shopping closer to their residential and workplace locations.
GIVA has been steadily increasing its physical retail footprint across India, having crossed the 300-store milestone as part of its wider expansion strategy. The company has outlined ambitions to grow its network to approximately 800–1,000 exclusive brand outlets by 2028, supported by investment in retail infrastructure, product development and customer engagement.
The retailer's expansion reflects the growing role of organised jewellery brands in the lightweight silver, gold and laboratory-grown diamond categories. As consumer preferences diversify beyond traditional high-value jewellery purchases, brands are increasingly developing store formats and collections suited to everyday styling and gifting.
With its new Mahalunge outlet, GIVA continues to expand its physical presence in Western India, combining its established digital business with a growing showroom network to reach consumers across metropolitan and emerging urban markets.