Mumbai: Bansi Jewellers Pvt. Ltd. made a strong impression on the opening day of the IIJS Bharat Premiere 2026, held at the Jio World Convention Centre in Mumbai. The company introduced its new jewellery range, named the 'NEO' Collection, attracting significant interest from store owners, trade buyers, and industry representatives.
The 'NEO' Collection was created specifically to appeal to younger consumers by combining traditional handcrafted methods with modern machine-made techniques. The line focuses heavily on everyday wearability and modern style, incorporating colourful semi-precious stones to complement the gold designs.
To meet the growing preference for lighter, more comfortable jewellery, every piece in the collection weighs between 20 and 50 grams. This makes the designs suitable for both daily wear and special occasions, giving younger buyers a practical option without losing stylistic appeal.
In an exclusive interaction with Orozone Jewel News at the event, Sanjay Dhakan, Director of Bansi Jewellers Pvt. Ltd., shared his perspective on the show's opening day. He noted that the first day of IIJS traditionally brings strong attendance, and this year proved no different. He mentioned that visitors reacted very positively to the lightweight range, praising its design and affordability.
Dhakan also remarked on broader market trends, sharing that after a slower period in May and June, sales picked up significantly in July. He added that the high buyer turnout on the very first day of the trade show signals strong demand for the upcoming season.
Industry leaders present at the ceremony commended the new line, highlighting its quality and strong alignment with current market demands, while extending their best wishes to the Bansi Jewellers team for a successful exhibition.
The launch aligns with a steady shift in consumer preferences across the jewellery market. As younger buyers look for flexible pieces that fit everyday routines, collections like 'NEO' offer a practical balance between traditional artistry and contemporary design. Bansi Jewellers hopes to build on this momentum as the industry enters its peak shopping months.
