Mumbai: Titan Company’s jewellery retail brand Tanishq enters into the natural gemstone range, one of its unexplored segments. The foray came into limelight after the brand unveiled its new ad campaign featuring actor Tripti Dimri, introducing its coloured stone collection, ‘Hues’ in 18 kt.
With this advertising campaign, the brand introduces modern jewellery in vibrant gemstones, moving on from occasional-led purchase to everyday wear. The designs are curated in various sculptural forms and techniques such as cabochon cuts, layering and bunching to enhance depth and movement.
Speaking about the campaign, Pelki Tshering, Chief Marketing Officer of Titan, said the brand’s new contemporary collection celebrates playfulness and authenticity through the colourful world of gemstones.
In a similar vein, Dimri praised Tanishq’s new leap, underlining her liking for the Hues collection that she feels naturally brings out the idea of self-expression through different colours.
Priced in the range of 30,000, the collection is available in both occasional and daily jewellery designs, as per reports.
Apart from this new venture, the brand has special other offerings for the auspicious occasion of Akshay Trithiya, a festival that booms the retail business.
