Jorhat: Reliance Jewels has expanded its retail footprint in Northeast India with the inauguration of its first showroom in Jorhat, further strengthening the brand's nationwide presence.
Located at CM Plaza on KB Road, the showroom was launched as part of the company's expansion strategy to make its jewellery collections and customer services accessible across emerging regional markets.
Coinciding with Reliance Jewels' 12th anniversary, the new showroom introduced customers to the brand's Aabhar Collection, inspired by the elegance and beauty of the peacock. The collection features intricately crafted gold and diamond earrings designed for both everyday wear and special occasions.
The new showroom offers a comprehensive range of traditional and contemporary jewellery, including gold, diamond and solitaire collections, catering to bridal, festive and lifestyle jewellery requirements.
Designed to provide an enhanced shopping experience, the outlet is equipped with modern retail technology and customer service facilities aimed at making jewellery purchases more convenient and transparent.
Commenting on the launch, a spokesperson for Reliance Jewels said, “We are delighted to announce the launch of our first showroom in Jorhat. With the vision of rapid expansion and the continued support and trust of our customers, we strive to provide the best shopping experience complemented with price, quality and purity assurance. We look forward to bringing our exclusive collections to customers in Jorhat.”
To celebrate the opening, Reliance Jewels introduced special inaugural offers, including up to 24% off on making charges for selected gold and diamond jewellery. The first 100 customers visiting the showroom were also offered complimentary gold coins, with the inaugural offers remaining valid until September 1.
The showroom also offers customers access to Golden Steps, Reliance Jewels' monthly jewellery purchase plan, allowing customers to buy jewellery through convenient instalments while earning additional benefits upon successful completion of the scheme.
At the time of the launch, Reliance Jewels operated a network spanning more than 200 stores, including exclusive outlets and shop-in-shop formats across 81 cities in India.
The opening of the Jorhat showroom reflects Reliance Jewels' continued focus on expanding into high-growth regional markets while offering customers a combination of contemporary jewellery collections, trusted quality and value-driven retail experiences.
