PMJ Jewels Opens First USA Store in Frisco, Strengthening Global Retail Presence

Frisco: PMJ Jewels has opened its first-ever store in the United States, entering the American retail market with a new address in Frisco, Texas.

The grand opening was held on June 20 and 21, 2026, at 12315 Main Street, Suite 310, Frisco, near Dallas. The launch marks an important step in the brand’s international journey as it brings its jewellery collections closer to customers in the Dallas-Fort Worth region, a market with a strong Indian and South Asian community.

With a legacy of over six decades, PMJ Jewels has built its name around natural diamonds, bridal jewellery and occasion-focused designs. The brand’s expansion to the United States reflects the growing demand for Indian jewellery houses that combine traditional craftsmanship with modern retail experiences.

The Frisco store is expected to serve customers looking for bridal sets, diamond jewellery, festive pieces and milestone purchase collections. For many Indian-origin families in the US, jewellery continues to hold cultural, emotional and investment value, especially around weddings, festivals and family celebrations.

The opening also signals a wider movement among established Indian jewellery brands to build permanent international retail touchpoints. Instead of depending only on exhibitions or pop-up showcases, brands are increasingly investing in stores that allow long-term engagement with global customers.

PMJ Jewels’ USA debut places the brand in one of the most active diaspora-driven jewellery markets in the country. Frisco and the larger Dallas area have seen rising interest from Indian businesses, retailers and lifestyle brands, making the region a strategic location for jewellery expansion.

For PMJ Jewels, the new store represents more than geographic growth. It is a move to carry the brand’s heritage, trust and design language into a global setting while serving a customer base that remains deeply connected to Indian jewellery traditions.

With its first USA store now open, PMJ Jewels has entered a new phase of international retail growth, positioning Frisco as the starting point of its American journey.