Sangli: P N Gadgil & Sons (PNGS) has appointed actress Sonali Bendre as its new brand ambassador, marking the association with a special campaign launched on 8 May. The campaign positions the brand for a new generation of women who remain rooted in tradition while embracing aspiration, individuality and modern identity.
As part of the association, Sonali Bendre will represent the main brand identity of PNGS, including its mangalsutra range, traditional jewellery collections and the company’s larger promise of jewellery as heirloom, not merely adornment.
According to the company, Bendre’s public journey of resilience, authenticity and grace makes her a natural fit for the brand. Her personal story, shaped by courage and strength, reflects the cultural values PNGS has built over generations.
https://jewelbuzz.in/p-n-gadgil-and-sons-welcomes-sonali-bendre-as-brand-ambassador/
Welcoming Sonali Bendre as brand ambassador, Aditya Modak, CFO and COO, P N Gadgil & Sons, said the partnership is a natural extension of the brand’s promise. He said Bendre embodies the grace, strength and cultural pride that define the women who wear PNGS jewellery.
“This partnership is not just a campaign. It is a conversation we are beginning with a new generation of PNGS women, and we could not have found a more authentic voice to lead it,” he said.
Speaking about the association, Sonali Bendre said jewellery for Indian women has never been only about adornment, but about identity, memory and love passed down through generations.
“P N Gadgil & Sons understands this at a cellular level, and that is what drew me to this partnership. Wearing PNGS jewellery is not a role I am playing. It is a reflection of who I am and what I believe in,” she said.
Founded in 1832 in Sangli, Maharashtra, P N Gadgil & Sons has grown from a family workshop into a pan-India jewellery retail brand. The company is known for hallmarked gold, BIS-certified craftsmanship and a legacy rooted in cultural heritage.
With this campaign, PNGS is strengthening its emotional connect with Indian women by focusing on jewellery as a marker of milestones, from weddings and naming ceremonies to anniversaries and family traditions. The association with Sonali Bendre underlines the brand’s effort to combine heritage, trust and contemporary relevance for today’s jewellery consumer.
