Located on the ground floor of Urban Square Mall, one of Rajasthan’s prominent retail destinations, the new boutique spans around 1,700 sq. ft. The store has been designed to offer customers a comfortable jewellery-buying experience, with collections ranging from solitaire engagement rings and bridal sets to everyday necklaces, earrings and fine jewellery pieces.
The launch comes at a time when lab-grown diamonds are gaining wider acceptance among Indian consumers. Buyers are increasingly considering lab-grown diamonds for their brilliance, certification and comparatively accessible pricing, especially for bridal, occasion and self-purchase categories.
“We’ve always wanted to build a shopping experience here that actually mirrors what modern consumers are looking for. Bringing Origem to the mall does exactly that. It introduces a fast-growing luxury category that connects deeply with today’s smart, aspirational shoppers who care about both style and value,” said Nandini Taneja, CEO, Bhumika Enterprises.
The Udaipur launch also aligns with Origem’s focus on affluent tier-II luxury markets. Known as one of India’s leading wedding and luxury travel destinations, Udaipur offers strong potential for bridal jewellery, gifting and premium retail experiences.
With its association with heritage, celebrations and destination weddings, the city gives Origem an opportunity to connect with design-conscious and aspirational consumers.
Origem is backed by the Bhansali family-led Goldiam International, a Mumbai-based jewellery manufacturer with nearly four decades of experience in the global diamond and jewellery business.
Established in 1986, Goldiam has built a strong export presence across international markets, supplying jewellery to leading retail chains in the United States and Europe.
Over the years, the company has invested significantly in lab-grown diamond technology and has developed an integrated supply chain from diamond growth to finished jewellery. This manufacturing strength supports Origem’s direct-to-consumer model, allowing the brand to offer certified lab-grown diamond jewellery with greater control over quality, design and pricing.
With the Udaipur boutique, Origem is working towards building an organised retail network for lab-grown diamond jewellery in India. The brand aims to make certified diamond jewellery more accessible to customers seeking modern design, responsible luxury and strong value.
