London: Nivoda, already known as a B2B sourcing platform for diamonds and gemstones, has expanded further into finished fine jewellery with the launch of a new jewellery category for retailers.
The company, which works with jewellers across global markets, has so far been used mainly for sourcing natural diamonds, lab-grown diamonds, melee diamonds and coloured gemstones. With the new launch, Nivoda is now offering finished jewellery products through the same digital platform.
The first collection includes more than 200 SKUs, featuring lab-grown diamond tennis bracelets, stud earrings and pendants. The products are available for retailers to order immediately, with delivery expected within weeks.
Nivoda said it will continue to add more categories, including hoops, tennis necklaces and wider selections across bracelets and studs. The company will also offer made-to-order jewellery, personalised rings and manufacturing support for proprietary designs.
According to Georg Leifheit, VP jewellery supply at Nivoda, retailers have already used the platform to simplify diamond and gemstone sourcing. He said the fine jewellery launch brings the same speed, transparency and reliability to finished products, while helping retailers expand their offerings without taking on heavy inventory risk.
The move reflects a wider shift in the jewellery trade, where retailers are increasingly looking for faster sourcing, flexible stock options and lower inventory pressure. By entering finished jewellery, Nivoda is positioning itself as a broader sourcing partner for jewellers, moving from loose stones into ready-to-wear and customised fine jewellery.
Nivoda Expands into Finished Fine Jewellery for Global Retailers
Nivoda, known as a B2B sourcing platform for diamonds and gemstones, has expanded into finished fine jewellery with a new retail-focused category. The launch includes lab-grown diamond tennis bracelets, stud earrings and pendants, helping jewellers access ready-to-wear and made-to-order products with lower inventory pressure
