In a conversation with Suchita Sail, Sub Editor, Orozone Jewel News, Nishka shares how Solai was born from a simple but timely thought — fine jewellery should no longer feel distant, heavy or restricted to special occasions. It should become a natural part of a woman’s lifestyle.
At the heart of Solai lies the idea of “Pret Luxury” — jewellery that carries the value of fine gold but is designed to be worn more often. It is jewellery that feels special without being limited to weddings, lockers or major family functions.
Making Designer Fine Jewellery More Accessible
“Solai was launched with the idea of making designer fine jewellery more affordable, wearable and accessible,” Nishka shared.
Speaking about the gap she saw in the market, Nishka explained that today’s customers are looking for jewellery that is stylish and well-designed, but also light and practical enough to be worn regularly. According to her, the modern woman wants jewellery that can complement her daily routine without compromising on design or value.
This is where Solai finds its purpose. The brand has been created for women who want jewellery that feels refined and distinctive yet remains comfortable enough to move through different moments of the day — from office meetings and brunches to dinner plans, festive gatherings and personal celebrations.
Where Heritage Meets Modern Lifestyle Jewellery
While Solai carries a fresh, contemporary identity, Nishka is clear that its strength comes from the foundation on which it is built. The brand draws from Ranka Jewellers’ 147-year journey of trust, craftsmanship and customer relationships, but interprets that legacy for a new generation of jewellery buyers.
For her, Solai is “another feather in the cap of the Ranka legacy” — not a departure from heritage, but a thoughtful extension of it. With its prêt, versatile and design-led approach, Solai brings fine jewellery closer to modern lifestyles while retaining the credibility and emotional value of a legacy house.
The Shift Towards Everyday Gold Jewellery
One of the biggest changes Nishka observes is the way women are buying and wearing jewellery today. It is no longer seen only as an investment for weddings or family functions. Women are now looking for pieces that offer greater usability, styling flexibility and emotional connection.
“Consumers want multipurpose pieces that can be used for different occasions and styled in different ways,” Nishka shared.
As professional and social lives become more dynamic, women are choosing jewellery that can move with them through the day. This shift has made every day fine jewellery a stronger category, especially among younger buyers and working women.
For Nishka, this change reflects a larger movement in the market. Jewellery is becoming less occasion-bound and more personal. It is now about self-expression, daily styling and pieces that resonate with individuality.
The Thought Behind 9kt, 14kt and 18kt Gold
Solai offers jewellery in 9kt, 14kt and 18kt gold, giving customers flexibility in terms of budget, purpose and preference. Nishka shared that affordability and accessibility were two important thoughts behind introducing these options.
Every customer has a different reason for buying jewellery. Some are looking for everyday wear, some for gifting, and some for higher purity pieces with long-term value. By offering multiple gold options, Solai allows customers to choose fine jewellery that suits their lifestyle and occasion.
The 9kt range makes real gold jewellery more attainable, especially for younger buyers and gifting customers. The 14kt category offers a strong balance of durability, value and design, while 18kt continues to appeal to customers who prefer higher gold purity.
Lightweight Jewellery in a Rising Gold Market
With gold prices continuing to rise, Nishka believes lower gram weight has become extremely important in making fine jewellery more practical and accessible.
Lightweight jewellery allows customers to enjoy the value of real gold without being restricted by heavy price points. It also gives them the opportunity to build a more versatile jewellery wardrobe, instead of investing only in heavy pieces that may be worn occasionally.
This also strengthens Solai’s relevance as a gifting brand. Whether it is for birthdays, anniversaries, bridesmaids, daughters, friends or self-gifting, Solai offers jewellery that feels meaningful, stylish and within reach.
Inspired by the Sun
The name Solai is inspired by the sun, and Nishka says this idea reflects deeply in the brand’s personality.
Just as every ray of the sun carries warmth, individuality and radiance, Solai aims to create jewellery that reflects quiet brightness. The pieces are designed to feel personal, enduring and naturally connected to everyday life.
The brand’s design language is warm, elegant and confident. It does not aim to be loud or overwhelming. Instead, Solai focuses on subtle beauty — jewellery that enhances the wearer’s personality while remaining refined and effortless.
A Fine Jewellery Brand for the Modern Woman
For Nishka, the challenge is to balance timeless gold with contemporary silhouettes. Solai pieces are designed to feel fashionable and relevant, while still carrying the intrinsic value of real gold.
She believes everyday fine jewellery is becoming an important category in India because customers want more from their jewellery today. They want pieces that are wearable, versatile and personal, but also backed by the trust and value of fine jewellery.
This is the space Solai aims to own — modern, lightweight and accessible jewellery that still feels aspirational.
Looking Ahead
Looking ahead, Nishka’s long-term vision is to build Solai into a strong everyday fine jewellery brand that makes designer gold jewellery more accessible, wearable and aspirational.
The brand plans to grow through shop-in-shop formats across multiple Ranka Jewellers locations, allowing customers to experience Solai within a trusted retail environment while giving it a distinct identity of its own. Solai is also preparing to strengthen its digital presence through e-commerce, making its collections available to a wider audience.
For Nishka, Solai represents the next chapter of a legacy that continues to evolve with time. It carries the trust of Ranka Jewellers, but speaks to a new generation of women — confident, expressive, practical and quietly radiant.
In an evolving jewellery market, Solai stands as a reminder that fine jewellery can be light without losing value, minimal without losing emotion and accessible without losing aspiration.
