Hyderabad: Marri Gold & Diamonds has announced the winners of its ‘Rojuko Lakshadhikari’ (A Lakhpati Everyday) campaign, bringing to a close a three-day promotional initiative that rewarded shoppers with daily cash prizes at its Kukatpally showroom.
Held from June 19 to June 21, 2026, the campaign awarded ₹1 lakh each to three customers, turning jewellery purchases into an opportunity for shoppers to win significant cash rewards.
Under the campaign, customers spending ₹50,000 or more on gold, silver or diamond jewellery automatically qualified for the lucky draw. Participants received one raffle ticket for their first ₹50,000 purchase, with an additional ticket issued for every subsequent ₹50,000 spent, increasing their chances of winning.
The campaign was particularly attractive for bridal buyers and families making larger jewellery purchases, encouraging higher-value shopping while adding excitement to the buying experience.
The initiative reflects Marri Gold & Diamonds’ strategy of building strong customer engagement following the launch of its flagship showroom in Kukatpally earlier this year.
Opened on April 12, 2026, the four-storey showroom has positioned itself around its "Honest Jeweller" philosophy, introducing a transparent pricing model designed to address customer concerns around jewellery making charges.
Instead of conventional pricing practices, the retailer follows a fixed Value Addition (VA) structure ranging from 1% to 11% on 916 hallmarked gold jewellery, providing customers with greater pricing transparency.
The showroom offers an extensive range of jewellery, balancing traditional South Indian bridal collections with lightweight contemporary designs. Its collections include handcrafted chokers, multi-layered harams, bridal jewellery, lightweight gold ornaments and diamond jewellery created for everyday wear.
By combining transparent pricing, modern retail experiences and customer-focused promotional campaigns, Marri Gold & Diamonds is positioning itself as a growing player within Hyderabad’s organised jewellery retail market.
The successful completion of the Rojuko Lakshadhikari campaign highlights how jewellery retailers are increasingly using engagement-led promotions to strengthen customer relationships while creating greater excitement around jewellery purchases.
As competition continues to intensify within Hyderabad’s jewellery market, initiatives that combine value, transparency and customer rewards are becoming an important part of organised jewellery retail strategies.
