Surat: KISNA Diamond & Gold Jewellery marked International Yoga Day on June 21, 2026, with a workforce-wide wellness initiative across its major operational centres.
More than 8,300 employees, including staff members and artisans, participated in simultaneous yoga sessions across the company’s jewellery ecosystem. The initiative was organised as part of the brand’s long-term commitment to employee well-being, mindfulness and workplace harmony.
The synchronised sessions took place across KISNA’s key operational locations, including Surat and Mumbai. Members of the brand’s international team also joined virtually under the guidance of expert yoga instructors.
Speaking about the initiative, Ghanshyam Dholakia, Co-Founder, Hari Krishna Group, said, “Wellness is more than a practice; it is an integral part of who we are at KISNA. Integrating mental and physical well-being into our daily workplace culture builds discipline, balance, and a resilient workforce.”
The initiative highlights KISNA’s growing focus on placing people at the centre of its business journey. Beyond diamonds and gold, the brand is strengthening its internal culture through regular wellness practices and health-led initiatives.
KISNA is recognised in the industry for promoting employee well-being through structured internal programmes. Its workplace practices include post-lunch meditation sessions across corporate offices and manufacturing units to help employees restore focus and balance during the working day.
The brand also conducts the KISNA Diamond Marathon, health seminars and large-scale blood donation campaigns up to three times a year. These initiatives are designed to encourage physical health, mental well-being and a shared sense of community responsibility within the organisation.
Established in 2005, KISNA Diamond & Gold Jewellery was created to make high-quality, ethically sourced natural diamond jewellery accessible to the Indian domestic market. The brand operates with a vertically integrated Mines to Market model, allowing greater control across sourcing, manufacturing and retail.
Backed by IGI certification and BIS Hallmark assurance, KISNA has continued to expand its retail presence across India. The brand recently crossed the milestone of 100 exclusive showrooms and continues to move ahead with its “Har Ghar KISNA” expansion strategy.
The company’s long-term retail vision includes building a wider franchise network across India, with plans to grow towards more than 500 locations nationwide.
The International Yoga Day initiative reflects how jewellery companies are increasingly looking beyond product and retail expansion to build stronger workplace cultures. For KISNA, wellness has become part of a broader organisational philosophy that connects productivity, people, discipline and long-term growth.