Kallakurichi: Jos Alukkas has further strengthened its retail presence in Tamil Nadu with the inauguration of its 66th showroom on Durugam Road, Kallakurichi. The launch marks another step in the brand’s continued expansion into tier-II and tier-III markets, where demand for certified, design-led and trusted jewellery retail experiences is steadily growing.
The new showroom was inaugurated in the presence of actress and Jos Alukkas brand ambassador Keerthy Suresh, along with C. Arul Vignesh, MLA, Kallakurichi. Designed as a modern jewellery destination, the showroom brings together gold, diamond, platinum and silver jewellery collections under one retail space.
With its focus on craftsmanship, trust and quality, Jos Alukkas has built a strong legacy in South India’s jewellery industry. The Kallakurichi showroom has been curated to serve the evolving preferences of regional customers who are increasingly looking for transparency, certified products and contemporary designs.
The showroom offers one of the largest collections of BIS HUID-certified gold jewellery, along with internationally certified diamond jewellery. Customers can also explore the latest designs in platinum and silver jewellery. The store will also provide safe and secure gold advance plans, offering added value for regular and future jewellery purchases.
“This showroom aligns with our larger efforts of bringing premium jewellery shopping experiences closer to customers across tier-II and tier-III markets. In the coming few years, the brand is planning to open 100 branches across India,” said John Alukkas, Managing Director, Jos Alukkas.
The Kallakurichi showroom has been planned with an organised display and a comfortable shopping environment, combining the familiarity of traditional jewellery shopping with the convenience and presentation of a contemporary retail format. The brand said the collections have been specially crafted to cater to changing design preferences in regional markets.
As part of the inaugural week celebrations from May 16 to May 20, 2026, Jos Alukkas Kallakurichi announced special offers across jewellery categories. Customers purchasing gold jewellery worth ₹1.5 lakh or more were eligible to receive a free gold coin. The store also offered a 30% discount on diamond jewellery and a 30% discount on making charges for platinum jewellery.
For silver jewellery, customers received 0% wastage on traditional items such as toe rings, anklets and waist chains. The showroom also introduced old jewellery exchange options, allowing customers to exchange their old 22K gold for new BIS HUID-certified gold jewellery in the latest designs. Special discounts were also made available for bridal shoppers during the launch period.
Founded in 1964, Jos Alukkas is known for its strong presence in South India’s jewellery retail market and for pioneering the Gold Supermarket concept in the region. The brand specialises in 22-carat gold bridal jewellery, certified diamond and platinum jewellery, and its nature-inspired Varna collection.
Jos Alukkas Opens 66th Signature Showroom in Kallakurichi, Tamil Nadu
Jos Alukkas has inaugurated its 66th showroom on Durugam Road in Kallakurichi, Tamil Nadu, marking another important step in the brand’s expansion across tier-II and tier-III markets. The new showroom offers BIS HUID-certified gold jewellery, internationally certified diamond collections, platinum and silver jewellery, along with gold advance plans and old jewellery exchange options. The launch reflects the growing demand for trusted, transparent and premium jewellery retail experiences beyond metro cities.
