UAE: Jawhara Jewellery has partnered with Arabian Center for a festive “Capture & Win” campaign this Eid, offering two lucky winners the chance to win a necklace worth AED 500 each.
The campaign places Jawhara Jewellery’s necklace design at the centre of the customer engagement activity, encouraging visitors and social media users to interact with the brand through a simple digital contest format. Participants are required to take a screenshot of the necklace in the frame, share it on their story, tag Arabian Center and Jawhara Jewellery, follow both accounts and tag friends in the comments.
For Jawhara Jewellery, the campaign strengthens its festive visibility by connecting jewellery gifting with social media participation. The necklace becomes more than a product display; it is positioned as a festive reward and a symbol of Eid celebration.
The activity also reflects how jewellery brands are using mall partnerships and digital engagement to reach consumers during important festive periods. By combining retail presence, social sharing and gifting, Jawhara Jewellery is building brand recall among shoppers looking for meaningful jewellery-led celebrations.
With its long-standing legacy, Jawhara Jewellery continues to use festive campaigns to connect with customers through accessible, occasion-driven jewellery experiences. The “Capture & Win” campaign adds a light, interactive layer to Eid shopping while keeping jewellery gifting as the central focus.
