Situated at 7 Arrows, Opposite Leva Patel Hospital on Mundra Road, Bhuj, the brand-new store has been curated to offer a high-end, spacious, and modern multi-level shopping environment tailored especially for families looking for verified hallmark gold and wedding jewellery.
The store offers dedicated spaces for different types of buyers. A major feature is the expanded bridal lounge, where families can sit down to browse new wedding collections that include detailed gold chokers, long necklaces, and traditional meenakari work. Additionally, the showroom carries everyday gold pieces, certified diamond sets, gold-plated watches, and classic silver articles. Customers who want something unique can also visit the in-house customisation desk, where jewellers help turn personal sketches or family photos into custom pieces.
Jatubhai Velji & Sons remains a strictly family-run business, unlike many large retail chains that expand through franchises. The team focuses entirely on its three stores in Bhuj to keep close control over craftsmanship and metal purity.
Along with the new 7 Arrows flagship, the family still operates its long-standing store on Hospital Road in Vijay Nagar and its silver-focused boutique in Kansara Bazar.
Moving to the new location gives the brand a few clear advantages over older market locations. The area has become a busy commercial strip in Bhuj, offering better roads and easy parking—something that is often tough to find around the crowded central markets. The larger building also gave the team enough room to build spacious, private bridal rooms. On top of that, being right across from the Leva Patel Hospital complex brings steady foot traffic from people travelling into Bhuj from across Kutch.
Jatubhai Velji started the business back in 1984 with a small counter in Bhuj. Over the decades, the family built a strong reputation across Kutch simply through word-of-mouth recommendations, fair pricing, and reliable gold purity.
Keeping with that local focus, the owners kept the opening simple and centred on their regular customers, framing the new space as a comfortable home primarily for their longtime patrons and local families to shop without feeling rushed.
