Indore: Premium jewellery brand IRTH by House of Titan has expanded its retail network with the opening of a new boutique at Phoenix Citadel, Indore.
The new store brings IRTH’s contemporary fine jewellery collections to one of Madhya Pradesh’s leading shopping destinations. The expansion reflects the brand’s focus on reaching modern consumers in high-growth cities beyond India’s largest metropolitan markets.
Designed as a premium jewellery destination, the boutique will offer curated collections for everyday wear, celebrations and special occasions. The jewellery combines clean, contemporary design with refined craftsmanship, giving customers pieces that are elegant, versatile and suited to modern lifestyles.
The store will also focus on personalised service and a comfortable shopping experience. Customers will be able to explore different designs, understand the details of each piece and select jewellery that matches their individual style and occasion.
Indore has emerged as an important market for premium fashion, lifestyle and jewellery brands. Rising consumer aspirations, improving retail infrastructure and growing demand for branded products have encouraged major companies to expand their presence in the city.
The opening at Phoenix Citadel gives IRTH access to a wider base of premium shoppers while strengthening the mall’s luxury and lifestyle portfolio. Phoenix Citadel continues to attract national and international brands across jewellery, fashion, beauty and accessories.
IRTH is part of Titan's jewellery portfolio, which also includes Tanishq, Mia and Zoya. Each brand serves a different customer segment, allowing Titan to maintain a strong presence across India’s organised jewellery market.
With its Indore boutique, IRTH is positioning itself closer to consumers seeking design-led fine jewellery supported by the trust, quality and retail experience associated with the House of Titan.
