Indriya Expands Pune Footprint with Two New Stores in Hadapsar & Wakad

Pune: Indriya, Aditya Birla Jewellery, expanded its retail presence in Pune with the launch of two new stores at Amanora Mall, Hadapsar, and Phoenix Mall of the Millennium, Wakad. With these additions, the brand now operates six stores across the city, strengthening its reach in one of Maharashtra’s key jewellery consumption markets.

The expansion underlines Pune’s growing importance for Indriya, driven by a customer base that is increasingly design-conscious, experience-oriented and open to personalised jewellery retail. Located in prominent lifestyle and shopping destinations, the new stores have been designed to offer a warm and immersive jewellery-buying experience.

Both stores feature an extensive portfolio of over 32,000 designs across bridal, festive, contemporary and lightweight everyday jewellery. The retail spaces also include experiential elements such as dedicated kaarigari rooms and bridal lounges, allowing customers to engage more closely with craftsmanship, design stories and collection details.

Through these launches, Indriya aims to bring its design-led jewellery offering closer to customers across Pune’s major retail catchments. The brand’s presence in Hadapsar and Wakad reflects its focus on emerging consumption hubs and its larger strategy to build stronger proximity with modern Indian jewellery buyers.

The Pune expansion also supports Indriya’s broader growth journey across Western India, where the brand continues to focus on thoughtfully designed stores, curated jewellery portfolios and elevated in-store experiences.

With a growing demand for jewellery that combines design, emotion and everyday relevance, Indriya’s new Pune stores reinforce the brand’s commitment to becoming a preferred destination for consumers seeking both traditional and contemporary jewellery choices.