Chennai: Glow by Kirtilals has expanded its retail network with the inauguration of its newest showroom in Adyar, marking another milestone in the brand’s growth journey.
The new outlet becomes Glow’s 11th store and its second showroom in Chennai, further strengthening the jewellery brand’s presence in one of South India’s key luxury retail markets.
The inauguration was attended by actress Ramya Pandian, who joined the celebrations as the brand welcomed customers, guests and well-wishers to the new retail destination.
With the Adyar launch, Glow by Kirtilals continues its strategy of bringing contemporary diamond jewellery closer to urban consumers seeking lightweight, versatile and design-led collections.
Known for its modern approach to diamond jewellery, Glow by Kirtilals focuses on everyday luxury through contemporary designs that cater to workwear, occasion dressing and gifting. The brand’s collections include signature diamond jewellery, lightweight creations and everyday essentials designed for younger jewellery buyers.
Glow also continues to strengthen customer engagement through initiatives such as My Monthly Glow, its jewellery purchase scheme that encourages planned jewellery buying while making premium diamond jewellery more accessible.
Backed by the legacy of Kirtilals, one of South India’s established jewellery houses, Glow combines trusted craftsmanship with contemporary aesthetics, positioning itself as a destination for consumers looking for elegant, wearable natural diamond jewellery.
The Adyar showroom reflects the brand’s ongoing investment in premium retail experiences while expanding its reach across Tamil Nadu. By opening in one of Chennai’s prominent residential and lifestyle destinations, Glow aims to serve customers seeking a modern jewellery shopping environment supported by curated collections and personalised service.
The launch also mirrors the broader shift within India's organised jewellery sector, where retailers are increasingly investing in neighbourhood luxury formats that combine accessibility, contemporary design and immersive retail experiences.
With eleven stores now in operation and continued expansion across South India, Glow by Kirtilals is reinforcing its position in the growing everyday diamond jewellery segment while continuing to build on the trusted heritage of the Kirtilals name.
