GJEPC Joins Natural Diamond Council to Strengthen Global Advocacy for Natural Diamonds

Mumbai: The Gem & Jewellery Export Promotion Council (GJEPC) has joined the Natural Diamond Council, marking an important development for India’s natural diamond industry and its role in the global diamond value chain.

The collaboration is aimed at strengthening the international narrative around natural diamonds through structured consumer education, credible storytelling and closer industry cooperation. The partnership reflects a shared commitment to enhancing awareness about the enduring value, heritage and desirability of natural diamonds across global markets.

Kirit Bhansali, Chairman, GJEPC, stated, “Together, we can inspire a new generation of consumers and strengthen the future of natural diamonds globally.”

The association comes at a time when the natural diamond sector is placing renewed emphasis on consumer confidence, transparency and long-term value creation. By aligning with the Natural Diamond Council, GJEPC is expected to contribute to initiatives that promote the significance of natural diamonds while highlighting their rarity, authenticity and emotional relevance.

India continues to occupy a central position in the global diamond industry, particularly in diamond cutting, polishing, manufacturing and trade. GJEPC’s participation in the Natural Diamond Council further reinforces the country’s influence in shaping conversations around the future of natural diamonds.

The partnership is also expected to support wider industry efforts to engage new-generation consumers through meaningful communication and education-led campaigns. With evolving consumer preferences and increasing demand for authenticity, such collaborations are becoming increasingly important for the sustainable growth of the natural diamond category.

This development represents a long-term commitment towards strengthening the global appeal of natural diamonds and preserving their legacy as symbols of value, beauty and permanence.