New Delhi: CaratLane, the Tata-backed omnichannel jewellery retailer, has appointed Dhaval Raja as its Chief Sales Officer. In his new role, Raja will lead the company’s sales operations across channels and markets, with a focus on business growth, retail execution, customer experience and store expansion.
The appointment comes as CaratLane continues to strengthen its physical and digital retail presence in India. With jewellery consumers increasingly moving between online discovery and offline purchase experiences, the brand is expected to further sharpen its omnichannel strategy under Raja’s sales leadership.
Raja brings extensive experience in sales leadership, retail operations and business development. Before joining CaratLane, he served as Chief Sales and Business Officer at Senco Gold and Diamonds, where he led retail, online, corporate and digital business verticals.
During his tenure at Senco Gold and Diamonds, the company expanded its presence beyond regional markets and recorded strong retail growth alongside its public listing journey. His experience across jewellery retail, channel development and customer-facing business operations is expected to support CaratLane’s next phase of expansion.
Speaking on his appointment, Dhaval Raja, Chief Sales Officer, CaratLane, said, “CaratLane has built a strong reputation for redefining the jewellery-buying experience through innovation, accessibility, and a customer-first approach. I look forward to working closely with the leadership team to strengthen sales excellence, expand our retail footprint, enhance customer experiences, and contribute to the brand’s next phase of growth.”
At CaratLane, Raja will be responsible for driving sales growth, accelerating store expansion plans, improving retail performance and leading customer experience initiatives across the company’s network. He will also work closely with the leadership team to align sales strategies with the brand’s long-term business objectives.
Over the years, Raja has held leadership roles at Raymond Ltd, Raymond Apparel Ltd and Aditya Birla Fashion and Retail Ltd. His career spans sales management, commercial strategy, channel development, retail execution and business operations.
CaratLane’s decision to bring in an experienced retail and sales leader reflects the growing importance of structured expansion in India’s jewellery retail market. As consumer expectations evolve, brands are increasingly focusing on store productivity, seamless omnichannel journeys, stronger customer engagement and efficient sales operations.
With Raja’s appointment, CaratLane is expected to further build on its customer-first positioning while strengthening its retail network and sales performance across both physical and digital channels.
CaratLane Appoints Dhaval Raja As Chief Sales Officer To Drive Retail Growth
CaratLane has appointed Dhaval Raja as its Chief Sales Officer, strengthening its leadership team as the omnichannel jewellery retailer continues to expand its retail footprint and customer experience initiatives across India.
