Janhvi Kapoor Joins Baume & Mercier as “Friend of the Maison” for Joia Collection
Swiss watchmaker aligns with a modern Indian voice to position femininity, identity, and emotional storytelling in luxury timepieces
73 days agoOrozone Sections
Showing all news tagged with #brandstrategy.
Swiss watchmaker aligns with a modern Indian voice to position femininity, identity, and emotional storytelling in luxury timepieces
73 days ago
Damas Jewellery redefines regional communication with “The Place We Call Home,” shifting focus from product to people. Through GCC-wide storytelling, the campaign positions emotional connection and cultural identity at...
73 days ago
CaratLane has appointed Yami Gautam Dhar as its first-ever brand ambassador, signalling a strategic shift towards stronger brand visibility and deeper consumer connection in the evolving fine jewellery segment.
86 days ago
The association aligns the brand’s natural diamond positioning with a personality shaped by resilience, consistency, and individual excellence
89 days ago