Chennai: Tribe Amrapali has strengthened its presence in Chennai with the opening of its third store in the city, located at Terminal 4 of Chennai Domestic Airport. The new outlet marks the contemporary jewellery brand’s 43rd store across India, extending its retail footprint into another high-traffic travel location.
The airport opening gives Tribe Amrapali access to a diverse mix of domestic travellers while strengthening its presence in a city known for its deep relationship with jewellery, classical arts and traditional craftsmanship.
The new store presents a curated selection of the brand’s silver jewellery, combining Indian craft references with contemporary styling. The assortment spans sculptural earrings, layered necklaces, stackable rings and statement pieces designed for everyday wear, gifting and occasion-led dressing.
Tribe Amrapali has built its identity around interpreting India’s jewellery traditions through a younger and more accessible design language. Its collections frequently draw from traditional motifs, regional craftsmanship and cultural references while adapting them into pieces suited to contemporary wardrobes.
Commenting on the opening, Akanksha Arora, CEO, Tribe Amrapali, highlighted Chennai’s strong connection with design, heritage and storytelling. She noted that the airport location allows the brand to introduce its jewellery to a wider audience while retaining its focus on Indian craftsmanship.
The launch also reflects the growing importance of travel retail for jewellery and lifestyle brands, where airport locations provide access to consumers seeking convenient gifting options, personal purchases and design-led products while travelling.
With its third Chennai store and 43rd location nationally, Tribe Amrapali continues to expand its physical network while using high-footfall locations to take its contemporary interpretation of Indian silver jewellery to a broader consumer base.