New Delhi: Actress and entrepreneur Tamannaah Bhatia is expanding her jewellery venture, Tamannaah Fine Jewellery, into physical retail through a partnership with Taj Khazana, the luxury boutique retail concept located within Taj Hotels across India.
The collaboration marks the brand’s first offline retail presence, beginning with the Taj Mahal Hotel in New Delhi before expanding to key markets including Bengaluru, Chennai, Kolkata and Hyderabad. The collection will be available across selected Khazana outlets in 10 cities, creating a wider physical touchpoint for luxury shoppers.
Built around the idea of accessible everyday luxury, Tamannaah Fine Jewellery focuses on contemporary designs that move beyond occasion-only jewellery. The collection is designed for modern lifestyles, with lightweight, versatile pieces intended for regular wear as well as special moments.
Through Taj Khazana’s luxury hospitality network, the brand aims to connect with travellers, hotel guests and premium consumers looking for jewellery that combines craftsmanship with ease of wear.
Speaking about the partnership, Tamannaah Bhatia said jewellery has always held personal significance for her, and the brand was created around pieces that reflect how people dress and express themselves today. She added that the collaboration with Taj Khazana provides an opportunity to reach new audiences through a distinctive retail format.
For Taj Khazana, the association aligns with its focus on showcasing Indian craftsmanship and design-led luxury. Faisal Momen, Vice President, Khazana, highlighted the shared emphasis on quality, craftsmanship and contemporary interpretation of traditional design.
Dr. Anmol Ahluwalia, Area Director of Operations and General Manager, Taj Mahal, New Delhi, added that the collection complements Khazana’s offering by providing guests with jewellery that balances modern styling with timeless craftsmanship.
With this partnership, Tamannaah Fine Jewellery moves from a digital-led brand proposition into physical retail, combining celebrity-led brand storytelling with a luxury hospitality-driven shopping experience.
