Sharjah: Expo Centre Sharjah is preparing to host the 58th Middle East Watch & Jewellery Show from 30 September to 4 October 2026, bringing together more than 500 brands from 19 countries for five days of jewellery, watchmaking and international trade.
Spread across more than 30,000 square metres, the exhibition will feature national pavilions representing Hong Kong, India, Italy, Singapore and Thailand, giving visitors access to a broad mix of regional craftsmanship, international design and new collections.
The show will span gold and diamond jewellery, precious and rare gemstones, fine jewellery and watches, with exhibitors presenting designs ranging from traditional and heritage-led pieces to contemporary collections.
Organised by Expo Centre Sharjah with the support of the Sharjah Chamber of Commerce and Industry, the biannual exhibition continues to serve as an important commercial platform for jewellery and watch businesses seeking greater access to the UAE and wider Middle East markets.
Commenting on the upcoming edition, Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, highlighted the show’s role at a time when the jewellery and watch sectors are experiencing shifts in technology, design and consumer preferences. The exhibition, he noted, provides participating companies with an opportunity to strengthen their regional presence, access new markets and engage with demand ahead of the year-end retail season.
Beyond product showcases, the event will provide a platform for business networking, buyer engagement and commercial partnerships, while consumers will be able to explore and purchase collections directly from participating brands.
With its international exhibitor base and dedicated country pavilions, the 58th edition reinforces Sharjah’s position as an important meeting point for the jewellery and watch trade across the Middle East.
