Oman: Oman-based SeaPearls Gold & Diamond Jewellery has concluded its football-themed digital campaign after announcing the winner of its gold pendant giveaway.
The campaign invited followers to predict the team that would lift the trophy, with one participant selected to receive a gold football pendant. Designed around a major sporting moment, the initiative enabled the jewellery retailer to connect its product offering with the excitement and high audience participation associated with international football.
To enter, participants were required to follow the brand’s Instagram account, engage with the contest post, submit their prediction in the comments and tag three football enthusiasts.
Following the close of entries, SeaPearls announced Instagram user @bikash_dii as the winner of the gold football pendant. The brand also thanked participants for their predictions and engagement throughout the campaign.
By linking a wearable gold creation with a widely followed sporting occasion, SeaPearls extended the campaign beyond a conventional social-media giveaway. The initiative positioned jewellery as a celebratory keepsake associated with fandom, victory and memorable cultural moments.
The activation also reflects the increasing use of event-led digital campaigns by jewellery retailers seeking to strengthen audience interaction. Contests built around sports, festivals and entertainment events allow brands to generate participation while introducing jewellery products in a more accessible and contemporary context.
SeaPearls indicated that further contests, collections and customer rewards would follow, signalling its continued focus on social-media-led engagement as part of its broader consumer outreach strategy.
