Rajkot: Ramanta, a fine 925 sterling silver jewellery brand, has opened its first physical flagship showroom at The Accord Business Park on Nana Mauva Main Road, Rajkot, marking its entry into offline retail.
The store was inaugurated on 25 August 2026 by actress Tara Sutaria, with the launch drawing local customers, trade representatives and members of the brand’s wider network.
Ramanta is the direct-to-consumer arm of Aman Ornaments, which has been associated with silver jewellery manufacturing in Rajkot since 1990. Founders Aman Parsana and Pruthvi Parsana chose their home city for the flagship, reflecting Rajkot’s long-standing position as an important centre for silver craftsmanship.
The showroom features more than 600 handcrafted designs, combining contemporary styling with traditional Indian metalwork. The assortment spans minimalist studs, pendants, bracelets and rings for everyday wear, alongside festive and wedding-led silver jewellery.
The store also includes a dedicated men’s section with silver rings, chains, cuff bracelets and lifestyle accessories. Other categories include silver jewellery set with lab-grown CVD diamonds and smart-fitness bands designed with sterling silver casings.
To support customer engagement, Ramanta has also introduced ‘Ramanta Circle’, an in-store loyalty programme offering members early access to launches and selected rewards.
With the Rajkot opening, the brand is moving from a manufacturing-led legacy into a more consumer-facing retail model. Alongside its online platform, Ramanta plans to expand through exclusive stores in other major Indian cities.
The flagship marks the beginning of a broader retail journey for the brand, positioning sterling silver as a category that can move across daily wear, gifting, fashion, men’s accessories and contemporary lifestyle jewellery.